“Lead management is the process of capturing leads, tracking their activities and behaviour, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.”
Lead management is the process of managing leads, constantly and equally. Lead management is a systematic process in which incoming leads are qualified, analyzed, and nurtured so that they can be converted into new business opportunities. Every business, big or small, depends on sales leads. For businesses to grow, you have to convert leads to loyal customers.